Enterprise X.0 - Friday, August 29, 2008 13:34 - Comments

The relevant user groups for targeted IT Investments (part 1)

Cut access to Facebook? Roll-out the iPhone? Deploy wikis and blogs? All are investment decisions and all should be based on cold economic analysis. They rarely are. For a simple fact: the end-users are either indiscriminately put in one single bag (”the Employees”) or they are put into the existing organizational boxes. Both approaches are wrong and usually result in misunderstanding and wrong investments.

What is needed is to slice and dice the users population according to a few simple economic principles. This allows to accurately surface the different business cases and make an informed choice when choosing to invest or to pass.

Let’s look at it in a threefold post:

• what typologies can we use to distinguish employees’ economic situation (part 1)?
• what are the relevant groups that appear (part 2)?
• what guidelines for action can be deducted (part 3)?

This goes right against Minto’s Principles but I want to split this piece in three and in that order. Should be the exception.

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