Strategic Shifts - Monday, May 5, 2008 15:00 - Comments

The effects of being remarkable in Academia

The thing that’s gonna decide what gets talked about, what gets done, what gets built, is: is it remarkable ? And remarkable is a very cool word, because we think it just means neat. But it also means: worth making a remark about. And that is the essence of where idea diffusion is going.

(From Seth Godin’s TED video, more quotes here.)

As the number of available choices, in every area of our life, explodes, the necessity to be remarkable is one of the most significant macro principle shaping today’s world. In practical terms:

We’re now in the fashion business. No matter what we do for a living, we’re in the fashion business.

Continue…