Strategic Shifts - Tuesday, August 12, 2008 14:30 - Comments

McKinsey Quarterly on facebook (page)

It is probably old news (3,411 fans) but the McKinsey Quarterly has a Facebook page.

The page is classically used as a means to provide readers and others a space to interact and converse, on a platform they are already used to. It complements well the more static website the publisher has. The classic benefits of establishing a presence on FB can also be seen: fans are starting to interact with each other, building the community, etc.

This is all classic effects, true. But what’s remarkable (in my eyes) about this FB page example, is that it’s coming from an institution whose target is hardly teenagers sharing their drunk pictures.

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