Enterprise X.0, Strategic Shifts - Saturday, September 6, 2008 17:06 - Comments

Behavioral Economics in Gartner’s Hype Cycle for Emerging Technologies, 2008

I just noted that “Behavioral Economics” have been integrated in Gartner’s Hype Cycle for Emerging Technologies. Not surprising as I wrote before. Here is the famous graph:

It’s actually quite amusing how McKinsey concentrates on how to build competitive advantage and Gartner on years to mainstream. Of course, it’s marketing BS in one case and so-called analysis in the other, but Gartner’s stance isn’t particularly oriented towards action. They don’t provide anything meaningful on behavioral economics either.