Amazon unbundles DVD rentals

AMZN sells its DVD rental businesses (UK and Germany), invest in the buyer and will promote the service. Smart move. AMZN simultaneously:

• unbundles a very specific business line it couldn’t manage optimally
• become the main shareholder in the market leader
• and position itself as the main (due to its investment) orchestrator in a —admittedly very limited— process network

Expect more of these unbundling / re-bundling moves as AMZN continues to innovate in new markets and optimize in its existing ones.

Source: Techcrunch - February 4th 2008

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