Strategic Shifts - Written by Julien Le Nestour on Wednesday, February 6, 2008 - Comments - Permalink
Amazon unbundles DVD rentals
AMZN sells its DVD rental businesses (UK and Germany), invest in the buyer and will promote the service. Smart move. AMZN simultaneously:
- unbundles a very specific business line it couldn’t manage optimally
- become the main shareholder in the market leader
- and position itself as the main (due to its investment) orchestrator in a —admittedly very limited— process network
Expect more of these unbundling / re-bundling moves as AMZN continues to innovate in new markets and optimize in its existing ones.
Source: Techcrunch - February 4th 2008
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